Africa
The new African consumer middle class: signals beyond income
Why disposable income alone mis-classifies 40% of the African consumer story.
Strategic Market Intelligence & Research
Understand Better.Decide Smarter.
Helping governments, corporations and international organizations make confident decisions through data-driven intelligence.
ICC / ESOMAR CertifiedISO 2025224 Years of ExpertiseActive in 15+ CountriesPan-African Firm10M+ Interviews ConductedAbidjan · DakarStrategic InsightsICC / ESOMAR CertifiedISO 2025224 Years of ExpertiseActive in 15+ CountriesPan-African Firm10M+ Interviews ConductedAbidjan · DakarStrategic Insights
0+
Years of Expertise
0+
Clients Served
0+
Countries
0M+
Interviews Conducted
0%
Data Accuracy
Our Expertise
Twelve disciplines, one standard of rigor.
End-to-end intelligence built around your decision — from field to boardroom.
Sectors
Embedded in the industries that move Africa forward.
Government
Briefing the institutions that shape national futures.
NGO
Evidence for the missions that matter.
Banking
Risk, segments and growth corridors decoded.
Telecom
Subscriber economics across mobile and fibre.
Healthcare
Access, adherence and outcomes at scale.
Energy
Transition pathways, modelled and measured.
Retail
Shopper, shelf and channel — end to end.
Agriculture
Value chains from smallholder to export.
Education
Learning outcomes, equity and reform.
International Organizations
Evaluation and evidence for global mandates.
Methodology
A nine-step protocol engineered for confidence.
01
Discovery
02
Strategy
03
Research Design
04
Field Operations
05
Data Collection
06
Data Cleaning
07
AI Analytics
08
Executive Reporting
09
Strategic Recommendations
Footprint
On the ground where decisions are made.
Headquartered in Côte d'Ivoire and Senegal — operating across West Africa and beyond.
- Côte d'IvoireHQ · +120 studies delivered
- SénégalOffice · +85 studies delivered
- Mali32 studies
- Burkina Faso28 studies
- Ghana44 studies
- Bénin19 studies
Live Intelligence
Real-time Research Intelligence
A glimpse of the proprietary analytics layer that powers every EMC engagement.
LIVE — 5:48:40 AM
Brand affinity
72%
Purchase intent
41%
Sample size
4179
Margin of error
1.8%
Trend
Split
Distribution
Trusted by
300+ clients across four continents.
World Bank
UNDP
AfDB
Orange
MTN
Société Générale
Nestlé
Unilever
ECOWAS
USAID
GIZ
Total Energies
Ecobank
Coca-Cola
L'Oréal
Sanofi
World Bank
UNDP
AfDB
Orange
MTN
Société Générale
Nestlé
Unilever
ECOWAS
USAID
GIZ
Total Energies
Ecobank
Coca-Cola
L'Oréal
Sanofi
Case Studies
Evidence that travels from data to decision.
Insights
Field notes from the markets we study.
Market Trends
Pricing in a high-inflation African market: five rules
Field-tested pricing playbook for FMCG and telecom operators across CFA economies.
Consumer
Voice of customer at scale: what AI changes (and doesn't)
A pragmatic frame for LLM-assisted qualitative synthesis with human-in-the-loop validation.
ESG
Materiality in West Africa: aligning GRI with local stakeholder reality
How to make materiality assessments defensible to global frameworks and useful to local boards.
Leadership & experts
The Team
A multidisciplinary team — leadership, qualitative research, data analysis, field logistics and IT — powering confident decisions.
Let's talk
Start a conversation with our partners.
Reply within 24 business hours
Book a Meeting
emc-conseil.com
contact@emc-conseil.com
Reply within 24 business hours
Abidjan · CIHQ
Rue L139, 7è tranche,
Immeuble Tano — Côte d'Ivoire
Dakar · SNOffice
N°J87, 1er ét. à gch.,
Cité Ma. Aviation — Sénégal